Approached at the 11th hour we needed to create a TVC for the upcoming Liptember campaign, which runs for the month of September. Challenges? A few. No script, no concept and of course no budget. Liptember is a campaign to raise awareness for women’s metal health, so the networks had given them a bunch of free airtime; the only problem was that they had nothing to air. So in a matter of four days, we storyboarded, scripted, captured and animated in time for the campaign.
We think it looks pretty good.